Principles

1. Decide on who and why

2. Get to know the text

3. Put the best bit first

4. Slash everything else

5. Edit sentences

6. Put "if" before "then"

7. Demolish walls of words

8. Launch and land on the same name

9. Rest it then test it

7. Demolish walls of words.

Solid blocks of text are intimidating. Break them up.

Use bulleted lists for items or choices

If you have a selection of different items separated by commas then try writing them as a bulleted list.

Use numbered lists for instructions

If you want people to do things in a specific order, such as following instructions, then use a numbered list.

Use visuals when they help

Here are some of the places where something visual may help:

Try to make sure that any visual element that you use is beautiful or useful.

Use tables to organise repetitive text or data

Think of tables as a collection of 'if... then' sentences. Read the first column as the 'if' part of the sentence, and the other columns as the 'then' parts. We put an example just above.

Tips and cautions

Screen readers, used by blind people, can't 'see' the meaning of a table. Check that your table makes sense when it is read row-by-row across the table.

Choosing and using photos

Evaluating the usability of web photos shows how a checklist can help you to decide whether a photo is working for you.

Where from

The idea of breaking up solid blocks of text has been around since journalists started using headlines in the 1870s.

Where to find out more

Ginny Redish's book

chapter 11: Using lists and tables

chapter 13: Using illustrations effectively